Karol Western

Graphic Designer for a Los Angeles based souvenir company.

New Technology

I introduced 3D modeling to Karol Western, a nearly 30 year old company.

Clients sometimes have difficulty visualizing their custom design on a product. The ability to render a realistic preview of a product gives clients the confidence to move forward with physical sampling and production.

The use of 3D modeling also provides the ability to have difficult to photograph high polish finishes look flawless in a catalog.

Understanding the Client

The clients that I design for are varied in their size and industry. They may have simple needs or require complex art. This client provided their own word mark. They have a fantastic building, and I wanted to reproduce the front to add an element of interest to their product.

Resourceful Design

My skill set includes traditional drawing, vector work, photography, photo manipulation to 3D modeling. There are times when my skill set blends together.

I created this novelty bill for a magnet in Las Vegas. The bottom layer is painted, certain elements were sourced from stock resources, and the text were vector fonts and custom drawings

Cheer's Boston needed a foil magnet design of their sign, however, I could not source a high quality photo. I utilized a vector image I made and turned it into a realistic version of their sign.

As a visual designer and artist, I use strategic design and photography to bring complex concepts to life.

Design
UI
Photography
Typography
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